Suntory Beverage & Food Singapore Pte. Ltd. (SBFS) was established in 2014 as part of Suntory Beverage & Food Limited (SBF) group of companies, a global beverage and food company with presence in five key regions: Japan, Europe, Asia, Oceania and Americas.
At SBFS, we own three of Singapore’s favourite beverages, Ribena, Good Mood and C.C. Lemon, which are manufactured under SBFS’s stringent quality management guidelines.
Our brands reach millions of consumers every year and have delivered joy to Singaporeans for decades. We will continue to be a “Growing for Good” company that always benefits our community, and help enrich people’s lives through quality and innovative products.
Our Management Team
Chief Executive Officer (MYSH)
“Mizu To Ikiru” is the Suntory Beverage & Food’s promise to our stakeholders.
Renew the world like water
As a company that delivers the blessings of water and nature to our customers, we will protect and pass on the natural environment to the next generation.
Satisfy people like water
Just as water quenches the thirst of all living things, so will we enrich lives by delivering products, services and social activities of value to customers and society.
Move freely like water
We will continue to be a company where all employees take up the challenge to create new value, moving freely and changing and adapting like water.
We will make continuous efforts in our daily activities to fulfill these three promises.
To create harmony with people and nature
Our Mission is the fundamental reason for Suntory to exist, and guides and inspires our organization.
We will focus on the needs of our customers and consumers. We deeply respect nature and will strive to protect the environment. By forging greater bonds of appreciation between people and the world around them, we will seek to promote richer, more fulfilling lives.
Growing for Good
Our Vision describes what Suntory wants to achieve. It applies both to the company as a whole, and to each individual within the company.
The bigger we are, the greater our positive impact can be. We will grow to become a company that always benefits its community. By doing good things for society and the environment, we will help make a better, brighter future.
We earnestly accept challenges. United by our drive to succeed, we move together to create markets and provide new value. From the start, Suntory has been a pioneer. Today we look forward boldly and confidently.
Giving back to society
By giving back generously to the world, we show that Suntory stands for both enjoyment and responsibility. While we always aim for success, we recognize the importance of the world around us. We are committed to building long-lasting, mutually beneficial relationships.
The Suntory Group Way
It sets out the standards of behavior expected of Suntory employees practicing in their daily activities, to make Suntory Beverage & Food a company which is selected and loved by customers through the provision of unique values.
Code of Ethical Conduct
It sets forth the basic ethical principles to be followed by Suntory employees to fulfil social responsibilities and gain trust of society.